Comedy, A&E Nab Repurposing Deals


The cable repurposing bandwagon continued to pick up passengers last week, as A&E and Comedy Central announced agreements to offer immediate repeats of broadcast shows.

Meanwhile, sources said Comedy Central is also trying to land next-day airings of NBC's Late Night with Conan O'Brien.

For its part, A&E Network will repeat The View
starting April 1, 26 hours after the daytime talk show's initial run on ABC.

Sources said Comedy Central is negotiating with NBC to air O'Brien
one day after its 12:35 a.m. airing on NBC. A Comedy spokesman confirmed the channel's interest in off-network rights to the show.

"A lot of people have approached us with repurposing opportunities, but there are very few shows that would fit our Comedy Central brand," Comedy vice president of corporate communications Steve Albani said. "Late Night With Conan O' Brien
is one of those series."

Comedy will test the repurposing waters this week by airing the six-episode first season of ABC's The Job
— the Denis Leary series about a New York City detective — each night from March 4 through 7. The remaining two will be included in a four-episode marathon March 10.

The network, however, did not acquire the series' second-season episodes, although general manager Bill Hilary said it may pursue those rights if The Job
turns out to be a ratings and branding success.

For A&E, The View
represents its initial foray into repurposing. In addition to running The View
one day later at 1 p.m., A&E will also air the show at 7 p.m. weekdays.

Terms of the deal were not disclosed. ABC owns 37.5 percent of A&E.

The View
will serve as a lead into A&E's signature Biography
skein at night.

A&E and Comedy Central join FX, USA Network, ABC Family and E! Entertainment Television as cable networks running encore editions of broadcast-network skeins within short windows.