Comedy Central Thursday fessed up to having a Secret Girlfriend, a new comedy series coming sometime in the second half of 2009 that will feature a first-person format that “makes the audience a central character” in the show.
The series, developed by FremantleMedia North America, is slated for six episodes with each episode containing two back-to-back, 11-minute scripted mini-sodes, network officials said.
The plot centers around “the irreverent life of a single guy, his best friends and the multiple girlfriends he juggles to try and keep secret from one another."
Eric Weinberg (Scrubs, Californication) will serve as executive producer and showrunner, with Jay Rondot and Ross Novie, who created the original Webisodes and television pilot, also serving as executive producers.
"We're extremely excited about this project," Maureen Fitzpatrick, senior vice president, digital content and development for FremantleMedia Enterprises, said in a statement. "It shows how engaging content can evolve from a digital to a broadcast platform as the worlds of both new and established media continue to converge."
Originally delivered on a mobile video platform before it became the highest-rated series on Atomicwedgietv.com, Secret Girlfriend was nominated for a 2007 MIPCOM Mobile Award for Best Mobile Series and has received more than three million views on MySpace and YouTube since its debut.