Commercial Loads Rose in November - Multichannel

Commercial Loads Rose in November

Analyst Wieser: Increase Came as TV Viewing Fell
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The commercial loads in TV shows rose slighting in November, according to an analysis of Nielsen data by analyst Brian Wieser of Pivotal Research Group.

The gains come after the heads of several media companies, including 21st Century Fox, Time Warner and Viacom have said that they intend to take steps to reduce the amount of commercials in their programming.

Commercials accounted for 19.5% of total-day programming minutes in broadcast, cable and syndication during November, up from 19.3% in November 2014, Wieser said, noting that commercial loads increased more in October from a year earlier.

During November's primetime, commercials accounted for 19.8% of programming compared with 19.7% a year ago.