comScore to Deliver Data From Facebook

Clients will get viewability metrics via validated Campaign Essentials
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comScore said it made a deal that will enable it to report viewability data for video and display advertising on Facebook as part of its validated Campaign Essentials ratings product.

Giving clients access to this data in the vCE platform provides them with a more complete view of overall campaign performance.

The comScore-Facebook deal comes at a time when comScore and Nielsen are battling to deliver more data to their media and media buying clients.

Read more at B&C.