comScore said it is creating a cross-platform addressable measurement system, working with Dish Network, that will combine impressions from the Sling TV over-the-top service with those from Dish’s satellite set-top boxes.
Dish Media Sales has been offering addressable advertising since 2012.
Related: Addressable, Programmatic Ads Drive Sling Sales
"Bringing Sling TV's impressions into the measurement fold gives advertisers an apples-to-apples view of their campaign across platform, device and even alongside traditional TV," Adam Lowy, head of Sling TV advertising sales, said in a statement. "We've partnered with comScore to offer advertisers a single, trusted metric to validate their campaigns and bridge these targeted, addressable TV impressions, regardless of where they run."
comScore's linear TV addressable advertising measurement has been used by major agencies and brands for more than five years. This new offering will operate similarly, but extends measurement of addressable campaign delivery to multiple platforms.