comScore Plans to Move Fast Following Closing

Combined With Rentrak, Will Look to Create Market Currencies
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With its acquisition of Rentrak completed, comScore plans to move fast with a plan to offer the TV industry comprehensive multi-platform audience measurement.

“It’s not going to be months. It’s going to be weeks,” said Serge Matta, who was CEO of comScore and now holds that post at the new company. “We’re going to move very, very fast and we’ll provide a plan for when all of this is going to happen.”

The new comScore—Rentrak is now a wholly owned subsidiary—won’t be waiting until it has all the pieces of the puzzle in place.

“We will provide it in phases and we’ll be very transparent,” Matta said in an interview withBroadcasting & Cable shortly after the deal closed.

Read more at B&C. 

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