Following the completion of its merger with Rentrak, comScore laid out its aggressive plans to introduce new measurement products over the next few months.
Speaking on the company’s fourth-quarter earnings call with analysts, CEO Serge Matta said the company plans to produce cross-platform measurement that will include TV, OTT and digital viewing by early April, in time for the TV upfront buying season.
That data will be produced monthly and will include information about incremental reach produced by each platform.
The company said it also expects that by fall it will have a new syndicated cross-platform ratings product. Those numbers will be available daily, like the current TV ratings from Nielsen. The combination of comScore and Rentrak is being seen as a potentially serious competitor to Nielsen.
Read more at broadcastingcable.com.