comScore’s Free Viewability Measurement Offered Globally

Expands digital ad transparency
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comScore, which made its viewability measurement system free to advertisers in the U.S. in April, said it has expanded free access worldwide to marketers, agencies, publishers and ad networks

The comScore viewability measurement system continuously measures digital campaigns and reports baseline display and video viewability metrics.

Viewability is a big issue to online advertisers who have found that they are paying for ads that occupy a small fraction of screens or at the bottom of long pages or on pages that are covered by other material.

Read more at B&C.