comScore Sends Clients First Cross-Platform Ratings

Company plans to release syndicated product by fall
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ComScore said it has sent the first batch of its cross-platform video ratings to clients.

The company, which acquired Rentrak earlier this year and is looking to challenge Nielsen in the TV audience measurement business, said the ratings are based on fully integrated panel and census-based data sets and span linear TV, time-shifted TV, video-on-demand and digital viewing.

The ratings data goes back to Sept. 24 and is based on 37 million TVs for linear viewing and 117 million TVs for VOD and digital data.

The results are being shared with clients on a monthly basis while they get adjusted and comment on the data.

ComScore plans to introduce a syndicated cross-platform measurement product in the fall.

Read more at broadcastingcable.com.

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