Conan: Late-Night King Among 18-49s During Premiere Week

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The first week for Conan O'Brien on cable is in the books and the results were strong for TBS.
Lifted by huge sampling for its Nov. 8 premiere, which pulled in 4.16 million total viewers on average and 3.3 million persons 18 to 49, Conan averaged 2.93 million watchers and 2.16 million in the demo over the four night-span, according to Nielsen data. The show's delivery among the Madison Avenue-coveted set was the tops in late-night from Nov. 8-11, according to TBS officials.
Conan also averaged just under 1.5 million persons 18 to 34, also the best in late-night. The show is projected to have a median age of 32.
"We're thrilled that Conan and his team put together such a smart, funny show," said Michael Wright, executive vice president, head of programming of TBS, TNT and Turner Classic Movies, in a statement. "We couldn't be happier with the great response from his fans. Conan is a big hit among young viewers, with a median age that is more than two decades younger than the show's rivals on broadcast."
With the big opening, it was expected that numbers would dip, and they did with each successive airing.
On Thursday, Conan, featuring guests Michael Cera, Julie Bowen and Jon Dore, averaged 2.02 million watchers, including 1.36 million 18-to-49 viewers and 980,000 of the 18-to-34.
That compared with 2.7 million and 1.9 million persons 18 to 49 on Nov. 10 and 2.8 million on Tuesday night, when TBS tallied 2.1 million in the demo.
A more accurate gauge of Conan's audience will come in the weeks and months to come, after the initial buzz wanes and new viewing habits take root in the daypart.
For its second week, Conan's guest list includes LL Cool J, Harrison Ford, Russell Brand, Jesse Eisenberg, Venus Williams, Kid Rock and many more.

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