For one month beginning Dec. 1 -- World AIDS Day -- CONCERT.TV will air MTV-produced Staying Alive - 48 Fest.
Hosted by Grammy Award-winner Nelly Furtado, the documentary follows 48 young people as they progress through the stages of film production for a competition held in conjunction with the 2006 International AIDS Conference in Toronto last summer. The film also features appearances by Justin Timberlake, Alicia Keys, Richard Gere, Mya and Fefe Dobson, among others.
Launched in 1998, Staying Alive is a multimedia global HIV- and AIDS-prevention campaign that seeks to challenge stigmas and discrimination associated with HIV and AIDS. The Emmy Award-winning campaign consists of documentaries, public-service announcements, youth forums and multilingual Web content.
“HIV and AIDS is the defining morale issue of our time, and it is a top priority at MTV to continue to raise awareness and engage others to form their own response to the epidemic,” MTV Networks International vice president of public affairs Georgia Arnold said in a prepared statement.
“We are thrilled to partner with CONCERT.TV to get these vital HIV- and AIDS-prevention messages out through relevant and compelling programming like Staying Alive - 48 Fest to the largest audience possible on World AIDS Day and beyond,” she added.