Concurrent Awarded Patent for Trick-Play Ad Insertion


Video-on-demand systems provider Concurrent Computer was issued a U.S. patent for a technology that inserts ads into a network-based DVR or VOD stream while consumers fast-forward or rewind programming.

U.S. Patent No. 8,079,052, "Methods, apparatuses, and systems for presenting advertisement content within trick files," enables ad segments to be inserted into trick-play files. The technology lets operators "protect advertising revenue without restricting consumers' control of video content," Concurrent said.

Concurrent applied for the patent in July 2004, and the U.S. Patent and Trademark Office officially granted the patent Dec. 13.

Asked if the company will seek to license the patent, a Concurrent spokeswoman said "we'll address this on a case-by-case basis."

"Concurrent continues to build our portfolio of patents related to network DVR and interactive video delivery," Concurrent chief technology officer Bob Chism said in a statement. "We believe network DVR services will be embraced by operators as a core multiscreen service offering, an area in which Concurrent is an innovative leader."

Duluth, Ga.-based Concurrent has been granted five U.S. patents.