Concurrent Gets Tricky with Ad Insertion


Concurrent Computer Corp. Monday debuted its patent-pending solution for enabling the insertion of advertisements into on-demand “trick files.”

The company said the technology will help to maintain original advertisement-message integrity and a stable revenue model for cable operators, as well as adherence to advertising contractual obligations.

The technology also guarantees that advertisements inserted within the original content program run at normal playback speed, even if the subscriber chooses to fast-forward or rewind programs when viewed as on-demand content.

“This patent-pending on-demand technology gives advertisers confidence that their investment stays intact,” Concurrent video-on-demand division president Steve Necessary said in a prepared statement.

“By patenting this type of unique ad-insertion capability, Concurrent is protecting MSOs’ opportunity to offer uninterrupted opportunities to their advertising customers, while offering the latest on-demand services to their subscribers,” he added. “It’s a win-win solution.”