Condé Nast Entertainment, led by former CW chief Dawn Ostroff, launched a new digital video network programmed with video series stemming from magazines Glamour and GQ.
The new series are sponsored by TV advertising giants Procter & Gamble, Microsoft and Mondelez International.
"With the launch of our digital network, featuring programming inspired by the exceptional Condé Nast brands, we are creating more ways for our unparalleled audience of influencers and trendsetters to experience their favorite content," said Ostroff in a statement. "Consumers will now be able to view and share authentic Condé Nast video series across all platforms, in easily-accessible ways."
Each series will have multiple episodes available at launch and be housed in a new, custom embeddable video player. Future episodes of each series will be released on a weekly basis.
"There has never been a more exciting time to work with companies like Condé Nast," said Robin Steinberg, executive vice president, director, publishing investment and activation at media agency MediaVest. "When great storytellers enter the digital video space it creates new opportunities for our clients to tell their own very powerful stories that effectively engage consumers. They understand that this type of human connection and experience can drive sales."
Glamour series include Elevator Makeover, Glamour Dos and Don'ts of the Weekand Fashion Week Ride-Along. GQ series include Fighting Weight; The Ten, featuring personalities including Anthony Bourdain of CNN and Andy Cohen of Bravo; and Car Collectors with Adam Carolla.
"Partnering with Condé Nast Entertainment on the launch of these exciting entertainment series enables us to reach people in an innovative way. We are continually exploring new approaches to engage consumers where and when they are most receptive. This sponsorship allows us to be at the forefront of the fast paced and ever-changing environment of consumer experience," said Julie Eddleman, marketing director, U.S. brand operations, P&G.