Confidence in Cable Stays Strong


Jack Myers Report
said Wednesday that the confidence level in
network-cable advertising remained stronger than those for national spot cable,
network television or national spot TV.

In terms of percentage growth since September, Myers' latest quarterly survey
of 125 advertiser and ad-agency executives, conducted in February, indicated
that the confidence index for network cable rose 14 percent.

That was a stronger increase than the 10.6 percent uptick for network TV and
8.1 percent for spot cable, but behind the 25.4 percent gain in confidence for
spot TV.

Myers released a survey Monday indicating that its latest Advertising
Confidence Index for 2002 rose more than 5 percent.