Conn. OKs Win-Back Promotion

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Despite the opposition of Cox Connecticut Telecommunications LLC, the state’s Department of Public Utility Control has approved use of a consumer win-back program there by the local unit of SBC Communications Inc.

The cable telephony unit had complained that the promotion, which SBC launched on April 1, violated tariff rules, because it was applied to both regulated and nonregulated service offerings.

SBC’s promotion takes a page out of the marketing book from its video and other competitors.

If a Connecticut residential or business customer opts to buy their service from the local SBC unit, their installation charges will be waived.

“It’s typical of the entire industry, a way to get customers to switch back to us by offering an incentive,” said SBC regional spokeswoman Beverly Levy.

But noting the concerns of competitors, the DPUC asked the other telephony vendors to keep data on the impact of the dominant carrier’s win-back program.

The DPUC voted to approve the SBC win-back program on April 14.

Levy said the promotion is scheduled to continue through Sept. 30.

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