Social TV provider ConnecTV is partnering with the Academy of Television Arts and Sciences to produce a special live chat during the Primetime Emmy Awards nominations on Thursday morning.
The nomination announcement will be carried live by most broadcast networks along with CBS.com at 5:40 am PT and the live chat will provide a second-screen experience for viewers.
As part of the effort, ConnecTV's team will chat from 5:15 a.m. to 6 a.m. (PT) on Twitter, using the hashtag #emmyschat.
The cohosts for the live chat are Kirstin Benson, ConnecTV's Entertainment producer-moderator, and Michael Buckley, ConnecTV's resident host and Internet personality.
The Academy of Television Arts & Sciences 65th Primetime Emmy Awards will air live on Sept. 22 on CBS at 8 p.m.