GoldPocket Interactive is buying Mixed Signals Technologies, combining two of
the better-known interactive-television companies.
The companies plan to combine MST's professional-services group with
GoldPocket's 'EventMatrix' technology. Terms were not disclosed.
GoldPocket, which enjoys backing from AOL Time Warner Inc., has produced
interactive-television content for Home Box Office and the Turner Broadcasting
System Inc. networks, among others.
MST did pioneering interactive-TV work for Game Show Network.
Despite the slow rollout of interactive TV, GoldPocket president and CEO
Scott Newnam said, 'Advertisers are demanding a richer experience from their
on-air buys,' which is resulting in a 'substantial increase in the demand for
interactive programming in the past few months.'
The two companies' client lists also include CBS, NBC, Fox, Sony Corp., The
WB Television Network, Comedy Central, Discovery Communications Inc., Cinemax,
Bravo and Showtime Networks Inc.