Look for almost a dozen consumer groups and privacy advocates to launch a full-court press on targeted behavioral advertising and online privacy on Capitol Hill next week.
According to a source, those groups on Sept. 1 will release a background paper, letters to House members and other documents to make their case for stronger government oversight of online marketing targeted to kids.
"A growing number of child advocacy and health groups have called on the FTC and Congress to prohibit the behavioral targeting of both children and teens, next week, many leading consumer and privacy groups will send a letter to congressional leaders calling for similar safeguards," confirms Jeff Chester, executive director of the Center for Digital Democracy.
Chester said that 10 groups will be involved in the push, and that they will be "pressing Congress to write legislation that truly protects consumer privacy, but enables online marketing to flourish in a more responsible fashion."
The effort comes as Congress prepares to return from its summer break. House Communications Subcommittee chairman Rick Boucher (D-Va.) has made an online privacy bill a legislative priority in this session of Congress
Major advertisers and agencies last month release new self-regulatory guidelines that would give Web surfers more control of how their information is used and how they are being marketed to. They also mirror self-regulatory guidelines proposed by the Federal Trade Commission in February.
But just how much control the self-regs would give surfers, and whether they are a sufficient control on the marketing engine without government intervention or at least oversight remain key issues with consumer advocates.
Chester argues that self-regulation hasn't worked thus far, and would need legislation to back it up. Boucher has said he could encorporate self-regs into his bill.