Consumers Spurn Unsolicited E-Mail Ads

Author:
Updated:
Original:

A majority of online consumers (77 percent) polled for a Cable and
Telecommunications Association for Marketing study said they don't want to
receive electronic mail from companies to which they have not given
permission.

But e-mail advertising does have its merits, especially if it's well targeted
and offers something perceived of value, such as electronic coupons, the study
found.

Pop-up ads tend to offend online users more than banner ads, the study
reported. And rich-media ads tend to do better at capturing consumers' attention
than static ones, the report from the August 2001 CTAM Pulse found.

African Americans and Hispanic Americans are more likely than others to
notice and click through rich-media ads, Pulse
reported.

Related