Consumers are expressing strong interest in digital cable, high-speed-data
services and television-based Internet access, according to study results
released Thursday by Horowitz Associates Inc.
According to the 'State of Cable & Broadband 2001' report, 29 percent of
cable customers said they were likely or very likely to upgrade to digital
cable. Of current PC households and those likely to add computers soon, 26
percent said they are likely or very likely to subscribe to a high-speed
Internet service. And 25 percent of those polled said they were likely or very
likely to access the Internet over their television.
But cable MSOs are not the only providers benefiting from consumers' interest
in new technologies. Another 13 percent of those polled expressed interest in
direct-broadcast satellite, rather than digital cable.
A total of 40 percent of former cable customers have switched to DBS,
Horowitz Associates president Howard Horowitz said in a press release.
The study estimated that 55 percent of local telephone subscribers would be
willing to switch to their local cable operator for phone service.
The Larchmont, N.Y.-based research firm surveyed more than 1,500 households
for the study late last year.