Multichannel News has partnered with social video analytics company Tubular Labs to bring you a monthly ranking of the most-viewed U.S. media creators across social video platforms. The ranking below covers November.
Although sports-related content makes a good showing with three of the top 10 spots, it’s kid-focused creator Cocomelon - Nursery Rhymes that leads with an impressive 1.9 billion views, coming solely from YouTube. Second place goes to the Buzzfeed behemoth Tasty with over 1.4 billion views across social video platforms.
It’s also worth noting that Beauty Studio takes third place. Although many of its popular videos focus on health, beauty or self-care tips, November’s two most-watched clips are on the food side of things, one for fancy cake decorations and the other for cone desserts. With the holiday season (and resulting delicious treats) in full swing, it’s no surprise there’s a food focus in the top ranks of the chart.