Copps Praises Discovery Channel's HEAD RUSH


Discovery Channel's new HEAD RUSH science programming received a shout-out, complete with an exclamation point, from FCC commissioner Michael Copps this week as programming that "truly serves the public interest!"

Targeting middle-school students, the commercial-free after-school block, which also airs Saturdays from 7 a.m.-9 a.m., debuted Aug. 23. Discovery calls it part of the network's commitment to the White House's STEM (science, technology, engineering and math) education program.

"I welcome Discovery's launch of Science Channel's new educational and commercial-free HEAD RUSH programming," said Copps in a statement posted on the FCC's Web site. "Our country needs to reassert its genius in science, math and engineering for the challenging and competitive Twenty-First Century world our kids are growing up in."

Science, plus TV, is not a new equation, from Beakman's World and Bill Nye to the beakers wielded by the boomer generation's Mr. Wizard, but the White House is pushing for more hard sciences education as an issue of future global competitiveness.