Court Readies Spanish Detectives

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Court TV is tapping broadband to lift its profile among Hispanic households.

Working in conjunction with parent Turner Broadcasting System’s multicultural-market-development division and sister company AOL Latino, Court TV is presenting Spanish-language versions of episodes of the fourth season of its Psychic Detectives series online.

Beginning Dec. 11, two dubbed episodes of the nonfiction show -- with Spanish narration and subtitled interview segments -- will stream on AOL Latino. There, users will be directed to a microsite from which they will also be able to screen the stream of those episodes, plus two other installments of Spanish-dubbed Psychic Detectives. On Dec. 18, another episode will debut on AOL Latino and then be made available on the Court microsite.

“We want to bring Court TV to a more diverse audience,” senior vice president of marketing Mary Corigliano said. “Court TV already has a good following among Hispanic viewers, and we think this initiative will make it even stronger.”

Court TV officials said Latinos represent about 15% of the network’s overall primetime audience, and that total improved 10% this past month from November 2005.

To support the initiative, Court TV secured a schedule on the Hispanic Radio Network, which reaches 74% of this nation’s Latino households. “It’s a good mix of talk, music and sports, including Mexican soccer,” said Corigliano, noting that the network at press time was shoring up deals for other media. “All of our marketing messages will be communicated in Spanish.”

The fifth season of Psychic Detectives is scheduled to bow next spring, although Court will supply sneak peaks of fresh episodes Dec. 20 and 27 at 10 p.m.

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