Fans of Court TV’s Dominick Dunne will get an early look at the new season of the famed Hollywood author’s series via Time Warner Cable’s on-demand network.
The nation’s second-largest cable company will bow an episode from Dominick Dunne’s Power, Privilege and Justice focusing on the death of fashion icon Gianni Versace on-demand Jan. 9, nearly one month before the show’s Feb. 6 premiere, Court TV executive vice president of affiliate relations Bob Rose said.
In addition, Court TV will make available to Time Warner on-demand consumers a 90-second highlight reel of the upcoming new season and a candid interview with Dunne himself, according to Court TV VP of marketing Linda Finney.
The fourth season of the series debuts on Court TV Jan. 16, Rose said. While the network has debuted content on-demand prior to its airing on the linear channel -- most recently last fall, a special revolving around the New Orleans police force in the wake of Hurricane Katrina -- Rose said it’s the first time the network has offered an on-demand sneak peek at one of its top original series.
Time Warner will promote the special on-demand offering through cross-channel advertising, as well as through Time Warner’s Road Runner Internet broadband service, Finney said. “The on-air and Road Runner promotions that Time Warner gives us will drive people back to the linear channel to watch the rest of the episodes,” she added.
If the Dunne experiment performs well, Rose said the network would look for other opportunities to plant previews of original-series episodes on-demand with not only Time Warner, but other cable companies.