Courtroom Television Network and Ladies' Home Journal are teaming up
on a two-part series focusing on personal- and family-safety issues.
'The Court TV/Ladies' Home Journal Safety Challenge 2002' will manifest
itself in the form of a pair of TV specials on the network and special reports
in the Meredith Corp. title. Both of these initiatives will also use interactive
quiz formats to spark audience involvement.
The multimedia alliance will also result in joint advertising-selling efforts
across the platforms.
The first installment of Safety Challenge 2002will premiere in
an hour-long Court TV primetime special April 3, then appear in the May 2002
issue of the magazine, which hits newsstands April 9.
Its primary focus will center on how many Americans, especially women, are
seeking to take control of their safety and their families' safety in the
post-Sept. 11 environment.
The second special will be featured in August, both on the network and in the
magazine, with topics looking at concerns about child safety, communications and
warning signs of children in trouble.
The project marks the second time the parties have worked together. They
paired in June on 'Court TV's Safety Challenge 2001,' which focused on how to
avoid becoming a victim of everyday crimes.