Cox Adds Si TV in Arizona


Sí TV said it has launched on Cox Communications in Arizona, starting in the Phoenix area on Dec. 19, and is headed toward statewide carriage on Cox by mid-2009.

The launch in the eighth-biggest U.S. Latino market makes Sí TV available in more than 25% of the nation’s Hispanic households, according to the network. Cox already carries Sí TV in Las Vegas, Baton Rouge, La., and Santa Barbara, Calif.

Si TV CEO Michael Schwimmer said in a release: “We are excited to have Sí TV available in Arizona. Together with Cox Communications, we will carry out our mission to inspire, empower and entertain the English-speaking Latino audience with compelling, culturally-relevant programming.”