As anticipated, TiVo and Cox Communications have completed an integration that enables Cox to provide access to its VOD library on retail TiVo devices, including Roamio and Premiere DVRs.
The tie-in will enable Cox customers who use TiVo to stream in content from Cox’s VOD library, which now offers more than 18,000 movies and TV shows. The integration will also allow those customers to search for Cox VOD content via the TiVo interface.
Cox is delivering VOD to TiVo boxes over IP connections, so Cox subs will need a broadband connection to access and receive VOD via TiVo’s retail platform. Cox's IP-VOD tie-in with TiVo uses digital rights management (DRM) from Verimatrix, closely mirroring how Cox delivers VOD over IP via its “Contour” app for tablets.
Cox also supports linear TV and switched digital video (using a tuner adapter) to retail TiVo devices outfitted with CableCARD security modules.
TiVo and Cox said the VOD offering will begin to roll out today via a software update, expecting that it will reach Cox’s entire digital footprint by the end of 2015. Cox said subs with Advanced TV and its Essential Internet or higher cable modem tier will have access to VOD content on TiVo boxes purchased at retail. Cox confirmed earlier that its IP-VOD offering for TiVo will not count towardsdata usage allowances tied to its high-speed Internet product.
Cox confirmed in May that it would begin to offer VOD on certain TiVo retail DVR models over IP connections starting in Orange County in early July, followed by expansions into other markets. That confirmation came after the ZatzNotFunny blog reported that TiVo would soon add support for Cox On Demand on retail devices.
That VOD integration has been in the works for years. Cox and TiVo announced the plan back in August 2010. At the time, the plan called for Cox to enable access to VOD on TiVo Premiere DVR users in early 2011 across all major markets. Prior to that retail-focused agreement, Cox and TiVo had worked on a project to port TiVo to Motorola-made, MSO-leased DVRs.
TiVo, which is scheduled to announce second quarter earnings on September 8, completed the integration of Comcast’s Xfinity On Demand service on certain retail-bought DVRs last summer. Cox and Comcast have 30 million cable TV subs between them.
TiVo ended its fiscal first quarter with 4.81 million subs through MSO deals,and 944,000 TiVo-owned subs.
"Cox's commitment to open their VOD catalog to TiVo provides users the opportunity to utilize the simple and intuitive TiVo experience to enjoy a broad library of operator content, popular streaming apps like Netflix, Amazon and Vudu, and more on whatever platform they choose," Ira Bahr, TiVo's chief marketing and retail sales officer, said in a statement. "Working with Cox, we are able to provide a solution for making their vast library of On Demand content available and combine it with the best of popular streaming apps to deliver a tremendous volume of great content for viewers."