Boston – Cox Communications’ “Your Friend In The Digital Age” ad campaign was inducted into the Cable & Telecommunications Association for Marketing Hall of Fame on Wednesday.
CTAM established its Hall of Fame in 1997. The marketing association pointed to Cox’s strategy of marketing advanced new products such as digital cable in the announcement of the MSO’s entry into the Hall of Fame.
“In the early 1990’s, Cox delivered analog cable to 1.7 million customers and had a bold vision for the future – to harness the power of their network to deliver multiple digital services,” CTAM wrote. “While the exact services were unclear at that time, they wanted to respond quickly to future customer demands. Cox knew that building customer trust, loyalty and satisfaction would be critical in order to convert cable-only customers into multiple-service customers and initiated a long-term strategy to deliver high-tech services with a human touch.