Cox Enterprises is donating $800,000 in cash and advertising to assist relief, recovery and rebuilding efforts of communities affected by tornadoes in recent weeks.
The effort includes a $100,000 cash donation to the American Red Cross and advertising and promotional resources by various subsidiaries of Cox Enterprises, whose assets include TV and radio stations and the cable provider Cox Communications.
In recent weeks, Time Warner Cable, Charter Communications, Comcast and other cable companies have aided relief efforts in tornado-struck areas, particularly regarding aid directed to the Red Cross in areas such as North Carolina and Alabama.
According to the National Oceanic and Atmospheric Association, April 2011 set a new record for the month with 875 tornadoes, surpassing the previous record of 267. The wave of severe storms continued in May and impacted multiple communities Cox serves.
"This series of storms has brought shocking devastation, and I'm proud of the response from our employees and businesses to help their neighbors and communities in need," Jimmy Hayes, president and CEO of Cox Enterprises, said in a statement. "Cox is committed to helping our employees and the communities we serve -- it's part of our legacy."
Cox Media Group harnessed the power of its radio and television stations to promote giving opportunities. AutoTrader.com raised awareness for disaster recovery through web banner ads. Together, Cox Media Group and AutoTrader.com donated more than $700,000 of in-kind services.
PSAs and web banners promoted fundraisers such as the Tornado Relief Telethon in Birmingham, Ala.; Alabama Gov. Bentley's Disaster Relief Fund and giving to the American Red Cross.
Collectively, the events Cox promoted have raised nearly $1 million in additional donations, the company said.
Multiple Cox properties also collected toiletries for victims. Basic paper items such as paper towels, toilet paper and diapers are in extreme need.
During the storms, Cox Media Group's media properties in Birmingham (98.7 Kiss FM, 104.7 WZZK, 610 WAGG, 95.7 JAMZ, 106.9 The Eagle, 97.3 The Buck and WENN) and Atlanta (The Atlanta Journal-Constitution, WSB-TV Channel 2, AM 750 and 95.5FM News/Talk WSB, Kiss 104.1, B98.5 FM and 97.1 The River) provided vital information. Each station covered the events around the clock and released warnings over the air and on their websites and Twitter pages, Cox noted.
Cox Media Group's Tulsa, Okla., radio stations (News-Talk KRMG AM 740/FM 102.3, K95.5FM, Mix 96 and Star 103.3) provided the same critical services during the recent tornadoes in Joplin, Missouri, and parts of Oklahoma.