Cox Communications officially launched mobile phone plans in San Diego and Santa Barbara, Calif., Thursday, which the MSO offers through a wholesale agreement with Sprint Nextel.
In November 2010, Orange County, Calif., was among the first three markets to launch Cox Wireless. Currently Cox Wireless is also available in Omaha, Neb., Oklahoma City and Tulsa, Okla., Rhode Island, Hampton Roads, Roanoke and Northern Virginia, and in Connecticut and Cleveland.
Cox expects to have wireless launched in more than 50% of its footprint by the end of 2011, with Topeka and Wichita, Kansas and much of Northwest Arkansas on deck.
Cox's "Unbelievably Fair" marketing campaign for the wireless services emphasizes pricing plans that provide money back for unused minutes and certain features that are integrated with its cable TV and phone services.
"Beginning today, Cox Wireless is now available across our entire California footprint," Cox vice president of wireless products and operations Kelly Williams said. "In Orange County and across our Wireless markets, customers are responding very enthusiastically to Cox Wireless. We are excited to bring our unbelievably fair approach to wireless to consumers in San Diego and Santa Barbara."
In May, the cable operator announced it will decommission the 3G wireless networks it was building -- but never put into service -- in two unidentified markets. Instead, Cox will rely on its agreement with Sprint. The company has said it is more cost-effective to purchase 3G network access on a wholesale basis but that it is keeping its options open with respect to 4G.