San Diego is now a 'FreeZone,' at least when it comes to Cox Communications
Inc.'s new ad-supported video-on-demand service.
FreeZone is launching on channel 997 there, offering digital customers a
lineup of free entertainment and longer-format informational commercials powered
by Concurrent Computer Corp.'s 'MediaHawk 3000' servers and N2 Broadband's
asset-management and delivery technology.
The titles have full video-recorder capabilities, so they can be paused,
rewound or fast-forwarded.
'In our FreeZone, subscribers will find a variety of content that is both
entertaining and informative; we are poised to prove that consumers will not
only watch commercial-supported information and long-format advertising, but
also choose to do so with premeditation,' said Billy Farina, vice president of
advertising sales for CableRep Advertising, Cox's advertising arm.
The initial FreeZone lineup of entertainment and ads includes a Coca-Cola Co.
promotion for Diet Coke; a menu of artist videos and information from Sony
Music; a Volvo Car Corp. concept sailing-expedition video to promote its new
sport-utility vehicle; a virtual tour and conservation information from the San
Diego Zoo and San Diego Wild Animal Park; a soccer tutorial provided by the
Women's United Soccer Association's San Diego Spirit; the locally produced
San Diego Insider newsmagazine show; and inline-skate videos from Salomon
N2 Broadband's 'Adbank' system packages and manages the content, including
video, still images and storyboard information. It also allows viewers to
request more information from specific advertisers.
The Adbank system hands off the content to the MH 3000 for delivery to
customers, and Concurrent's 'Business Management System' collects data on viewer