Cox, DirecTV, AT&T U-Verse Will Present ESPN's World Cup Coverage In Multiple Languages


ESPN continues to branch out with coverage of the 2010 FIFA World Cup, signing deals with a trio of distributors to present select matches from the famed futbol tournament in Arabic, German, Japanese and Korean.
Inking pacts with Cox Communications, AT&T U-verse and DirecTV, ESPN, for the first time in its history carrying the world's most popular sporting event. will present matches in a language other than English. Deal terms were not disclosed.

The languages can be accessed by a subscriber by making an adjustment directly on their set-top box, by selecting the appropriate option in their on screen guide, or online via
Schedules of matches available in each language will be announced closer to the beginning of World Cup, which kicks off on June 11 in South Africa. Instructions for accessing the various language will vary depending upon provider.
Last November, ESPN announced that ESPN Deportes, its all-sports Spanish-language network, would provide Portuguese-language telecasts of 2010 FIFA World Cup, as part of its multi-language rights (except Spanish) in the U.S. for FIFA events through 2014.

"We are always looking for new ways to serve our fans and the World Cup presented the perfect opportunity," said David Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group in announcing the multi-language gambit. "Our team has coordinated a lot of moving pieces to make this happen and we think the end result will help our affiliates serve their increasingly diverse constituents."