Cox Gets More Time To Oppose Dish's Claim On 'TV Everywhere'


Cox Communications has until Dec. 31, 2011, to file an opposition to Dish Network's attempt to secure trademark rights on "TV Everywhere."

Dish applied for a trademark on "TV Everywhere" in September 2009 -- ruffling feathers among cable programmers and operators, which already had been using the term generically to refer to authenticated Internet video services.

The U.S. Patent & Trademark Office in July 2010 suspended Dish's TV Everywhere application, citing Time Warner Inc.'s prior application to trademark "On Demand Everywhere" as potentially nullifying Dish's claim on the term.

After a review at Dish's behest, the USPTO on Nov. 1 published the TV Everywhere claim for opposition, which normally allows other parties 30 days to file objections.

Cox immediately requested an additional 30 days to file an opposition, which the USPTO's Trademark Trial and Appeal Board granted.

Dish currently uses the TV Everywhere appellation to promote its Slingbox products and service.

Dish's TV Everywhere claim covers: "Television transmission services; transmission of audio, video, and data via satellite, internet, or other communication networks; television broadcasting services; streaming of video and audio via communication networks; data transmission via communication networks; peer-to-peer network computer services, namely, electronic transmission of audio, video and other data and documents among computers; providing subscription television broadcasting services; satellite communication services; rental of set-top boxes for use with televisions."