Cox Launches Local Sites

Publish date:

Cox Interactive Media said Wednesday that the number of unique visitors to
its network increased dramatically since it launched broadband content in 20 Cox
Communications Inc. high-speed
cable-modem markets
in late December.

Content on the new pages includes local movie and restaurant guides; weather;
classified ads; calendars of events and sports; stock updates; and local and
national news.

The sites also include broadband-specific content, including movie trailers,
video games and music videos.

The new broadband sites led to a 15 percent increase in page views and a 26
percent increase in unique visitors on the network in the week following the
sites' Dec. 27 launch, the company said in a press release.

In 10 of the markets, the content's start pages are branded
Baton Rouge, La.; Cleveland; Connecticut; Humbolt County, Calif.; Macon, Ga.;
Palos Verdes, Calif.; Roanoke, Va.; Santa Barbara, Calif.; Tucson, Ariz.; and
west Texas.

Those 10 markets were not previously served by Cox