Cox Media Clicks on FastChannel


Cox Communications Inc.’s Cox Media has deployed FastChannel Network Inc.’s “Reach” Internet-protocol-based spot-delivery service throughout its major media-hub sites.

The MSO’s hub sites serve all 6.3 million of its subscribers.

Reach gives advertisers who subscribe to the service seamless online delivery of their commercial content throughout Cox Media’s programming area, eliminating the requirement for traditional tape media and integrating seamlessly with work-flow tools, which speeds content to market, limits the potential for error and reduces distribution costs.

“By deploying FastChannel's online distribution solution across our network, we're ensuring that our advertising customers have access to the best technology and service available, quickly delivering their messages to their target audiences and giving them an unparalleled return on their advertising commitment with Cox Media,” vice president of advertising sales Billy Farina said in a prepared statement.