Buttressing its diversity efforts, Cox Communications Inc. has appointed Renata Franco as its multicultural-marketing manager in Atlanta.
In this role, Franco, who had been with Cingular Wireless, will support the MSO’s overall multicultural-marketing strategy and build marketing programs with a specific emphasis on the Hispanic community.
At Cingular in Atlanta, Franco focused on the company’s Hispanic business-to-business marketing and sales efforts. Before moving to the United States in 2000, she worked in Sao Paulo, Brazil, as international marketing coordinator for the South African Consulate and as product manager for Ericsson Communications.
“Renata brings to Cox Communications a culturally relevant, bicultural and bilingual background, along with a strong understanding of the U.S.-based Hispanic consumer market,” Cox director of multicultural marketing Cesar Cruz said in a prepared statement.
“Her skills and unique insights will help us to better connect and deliver to Hispanic consumers in our marketplaces,” Cruz added.