Cox Prepping Unlimited Broadband Data Plan

In meantime, MSO is expanding reach of new usage-based data policy

Cox Communications plans to offer a new unlimited data plan option later this year as the MSO continues to broaden the reach of a usage-based data policy that it originally started to test in Cleveland in 2015, a company official said.

Cox hasn’t announced pricing on its coming unlimited plan. By way of example, Comcast provides an optional unlimited data plan for an additional $50 per month in markets where it currently implements a data plan.

RELATED: Comcast Deploys 1-Terabyte Data Plan

Cox also confirmed that this week it began to notify customers in Las Vegas; Arizona; Louisiana; and Tulsa and Oklahoma City, Okla., that they will be put on the company’s data plan. DSL Reports said today that customers in New Orleans have been notified that they will be put on the MSO’s data plan starting July 6.

Under that data plan, Cox charges subscribers $10 for an extra bucket of 50 Gigabytes of data when they exceed their monthly data plan. Currently, Cox sets that monthly data ceiling at 1 terabyte for most of its speed packages, and sets it at 2 TB for customers on its 1 Gig “Gigablast” tier.

Cox has also applied its data policy to systems serving Arkansas; Connecticut; Florida; Georgia; Iowa; Kansas; Omaha, Neb; and Sun Valley, Idaho, and hasn’t announced when it will apply it to the MSO’s other markets.

RELATED: Cox Extends Usage-Based Data Trial to More Markets

Cox said that 98% of its high-speed Internet customers do not come close to exceeding their monthly data limits. The company sends alerts via browsers, email, text messages or an automated outbound call when customers have used 85% and 100% of their monthly data plan, and again if they reach 125% of their monthly data plan.

In Arizona, Louisiana, Las Vegas and Oklahoma, Cox is providing a grace period of two consecutive bill cycles before it begins to charge for additional blocks of data.