Cox To Ride Sprint 3G With Sooner State Wireless Launch

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Cox Communications this week is kicking off an advertising campaign in Oklahoma City and Tulsa, Okla., for its "Unbelievably Fair" mobile phone and data services, as the MSO gears up to launch wireless in the market in the first half of 2011.

In November 2010, Cox debuted wireless service in three markets -- Hampton Roads, Va., Omaha, Neb. and Orange County, Calif. -- emphasizing pricing plans that provide money back for unused minutes and certain features that are integrated with its cable and phone services.

In Oklahoma, Cox owns spectrum in the 700 MHz band which it won in the FCC's 2008 auction of the digital TV airwaves. The MSO has been building its own 3D CDMA network but has not said confirmed those markets.

However, Cox is "continuing to leverage our successful wholesale relationship with Sprint to launch 3G wireless services in Oklahoma," spokesman David Deliman said. "This relationship provides us with speed to market to deliver Unbelievably Fair wireless to our customers."

With the wireless launch in Oklahoma, Cox is expanding its Solutions Store concept across the region to provide customers with a more personalized and interactive retail experience. The company soon will add "Mobile Solutions" as the centerpiece of its Oklahoma stores, with plans to have nine company-operated Solutions Stores and kiosks in the state at launch.

Cox does not release subscriber figures by service. Deliman said the company's wireless service "has been very well-received in the markets where we've launched already."

Previously, in 2007 Cox had briefly offered the Pivot wireless-phone service -- through the joint venture formed by Sprint, Cox, Comcast, Time Warner Cable and Bright House Networks -- in Oklahoma City and Tulsa. But all of the Pivot services offered by the JV's partners were discontinued in early 2008, with executives blaming strictures on pricing, packaging and customer support.

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