Over-the-top measurement firm Tru Optik says former Cox executive Michael Scott has been named chief revenue officer.
Scott will be responsible for all sales and marketing operations for Tru Optik’s data segments and analytics platforms. He will also lead a team to build strategic partnerships and commercial relationships with marketers, agencies, trading desks and demand side platforms and data management platforms.
Scott most recently served as senior VP of strategic partnerships for Cox Media Group’s Gamut unit. Before that he was managing director, ad intelligence for Ebiquity.