Cox Media Group’s Videa launched its programmatic advertising sales platform, which will have access to inventory from more than 200 stations during the fourth quarter.
Videa’s system will enable automated buying of TV schedules based on data, with analytics designed to optimize results.
Videa has relationship with station groups including Cox Media Group, Graham Media Group, Grey, Hearst Television, Raycom, E.W. Scripps, Tegna and Media General.
The company said it is working with major buying agencies including Carat, Starcom, Empower MediaMarketing and U.S. International Media.