In a rare MSO local TV-sports deal, Cox Communications Inc. in New Orleans
has obtained the broadcast and cable rights to the National Basketball
Association's Charlotte Hornets.
The club will relocate to New Orleans next season.
Cox plans to create its own local sports channel to televise up to 65 Hornets
regular-season games, representatives said. Terms of the deal were not
The system has also agreed to a multiyear, multimillion-dollar sponsorship of
the team, which includes signage rights, promotional opportunities and
cooperative marketing efforts.