Cox Takes DVR Plunge

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Cox Communications Inc. announced that it will soon launch digital-video-recorder service in six more Scientific-Atlanta Inc. markets, including such major cities as San Diego, Phoenix, Las Vegas and Cleveland.

The two other markets are Santa Barbara and Humboldt, Calif.

The MSO is already testing DVRs in Gainesville, Fla., and northern Virginia. The new launches mean Cox will have DVRs available to 35% of its footprint by year's end.

"The launch of Cox's DVR service in these additional markets reinforces our commitment to serving our customers with leading-edge advanced video services," said David Pugliese, vice president, product and marketing management, in a prepared statement.

Cox said the DVRs will be able to record up to 50 hours of programming. The service will be available for $9.99 per month, plus the lease price of the digital set-top. Customers must subscribe to Cox Digital Cable in order to receive the DVR service.

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