Cox Communications is launching its "Unbelievably Fair" advertising campaign this week in Northern Virginia and Roanoke, Va. -- touting its wireless voice and data services offered over Sprint Nextel's 3G network -- with a launch to come sometime in the next few months.
In the state of Virginia, Cox Wireless is currently available in Hampton Roads. The MSO has so far launched service in Omaha, Neb., Orange County, Calif., Tulsa and Oklahoma City, Rhode Island and communities served in Connecticut and Cleveland, Ohio.
According to Cox, in the markets where the wireless services have been launched the company is already nearly doubling its projected subscriber forecast. The privately held MSO, however, has not disclosed specific numbers.
Last month Cox announced it will decommission the 3G wireless networks it was building in a few markets, and to instead focus on rolling out wireless voice and data service via its wholesale agreement with Sprint.
Cox never put its own 3G CDMA networks into service. The privately held MSO had been building towers and deploying base stations in no more than two of its nine major regional clusters, although Cox declined to provide a specific number. The operator plans to offer wireless in more than 50% of its footprint by the end of this year.
Major Cox markets that currently do not offer wireless include Phoenix, San Diego, Las Vegas and New Orleans.