'Craigslist Killer' Telefilm Premiere Buys Lifetime 5.4 Million Viewers


Lifetime's telefilm The Craigslist Killer and a subsequent documentary played large in the ratings for the women's-targeted network.
The Jan. 3 premiere of The Craigslist Killer averaged a 4.0 cable household rating, translating into 5.4 million viewers, according to Nielsen data, making it the fifth most-watched original telefilm in the network's history. The movie, starring Jake McDorman, Agnes Bruckner and William Baldwin, attracted 2.72 million adults 25 to 54, making it ad-supported cable's number one movie in the demo in two years, according to Lifetime officials.
Among persons 18 to 34, The Craigslist Killer averaged 1.7 million viewers, the second most for an original movie debut on the network. It also averaged 2.06 million female 18-to-49 viewers and 1.94 million women 25 to 54.
Based on the true story of the double life led by Philip Markoff, the Boston University medical student and National Honor Society member accused of killing a New York masseuse he found through classified ads on the popular website, The Craigslist Killer was up triple digits among total viewers, adults 25 to 54, females 18 to 49, women 25 to 54 and households, said network officials.
The film's premiere was followed by the hour-long documentary, Beyond the Headlines: Catching the Craigslist Killer, which averaged a 2.9 rating and 3.72 million viewers, including 1.98 million 25-to-54 viewers,1.54 million women 18 to 49, and 1.41 million women 25 to 54 The documentary included interviews with people who knew Markoff and his victims, as well as investigators and prosecutors who speak on camera about the case for the very first time.
Encore presentations of The Craigslist Killer are scheduled this weekend on Jan. 8 at 9 p.m. (ET/PT) and Jan. 9 at 7 p.m. and 11 p.m.