Crown to Focus on U.S. Hallmark Channel

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Crown Media Holdings Inc. said Tuesday that it will “explore strategic alternatives for its international business” in order to focus on Hallmark Channel in the United States.

The company said it will look into “a sale or other corporate transaction in an effort to maximize shareholder value.”

Parent company Hallmark Cards confirmed its commitment to support Crown’s efforts to expand the domestic channel to reach full distribution and extend the value of the Hallmark brand within the United States, the company said in a prepared statement.