Crown Media Family Networks said it finished its upfront negotiations, registering an increase in dollar sales volume and a double digit increase in commercial prices on a cost-per-thousand viewer (CPM) basis.
Crown Media, which operates the Hallmark cable channels, is the latest programmer to announce big upfront gains in what appears to be a strong market for TV advertising.
The company said that the increases were the result of marketers recognizing Crown Media’s “unique value proposition” of high rated, brand-safe content.
Crown Media said that advertisers in the retail and telco categories were particularly strong.
Earlier the CW and CBS reportedly completed their upfront dealing, recording similarly strong gains.