Crown Media Claims Upfront Price and Volume Increases

CPM rates up at double-digit pace
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Crown Media Family Networks said it finished its upfront negotiations, registering an increase in dollar sales volume and a double digit increase in commercial prices on a cost-per-thousand viewer (CPM) basis.

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Crown Media, which operates the Hallmark cable channels, is the latest programmer to announce big upfront gains in what appears to be a strong market for TV advertising.

The company said that the increases were the result of marketers recognizing Crown Media’s “unique value proposition” of high rated, brand-safe content.

Crown Media said that advertisers in the retail and telco categories were particularly strong.

Earlier the CW and CBS reportedly completed their upfront dealing, recording similarly strong gains.