Crown Media Family Networks has established a new division to better connect sponsors to its services' various content plays.
Crown Connectivity aims to create 360-degree seamless integration opportunities for advertisers across both Hallmark Channel and Hallmark Movies & Mysteries, as well as their digital and social media platforms.
The opening of Crown Connectivity follows the company’s recent full-scale redesigns of both networks’ consumer websites, which feature increased unique content and a more compelling experience for viewers. To date in 2015, page views have grown 57%, unique visitors are ahead 58%, and video views expanded 69% across Crown Media’s web platforms. In addition, the launch of the division coincides with record levels of engagement across Crown Media’s social platforms, according to officials at the programmer.
“Viewers are increasingly engaging with our brand beyond our linear channels, creating an abundance of new opportunities for marketers to convey their messages in a more holistic and impactful way,” said Bill Abbott, president and CEO, Crown Media Family Networks. “Crown Connectivity will allow us to more effectively collaborate with our advertising partners in the development of innovative, customized campaigns that bridge Hallmark Channel and Hallmark Movies & Mysteries with their online extensions.”