Crown Signs Dish Renewal For Hallmark, Hallmark Movie Channel

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Crown Media Family Networks is enjoying the Hallmark holiday, announcing a new multi-year renewal pact with Dish Network for Hallmark Channel and Hallmark Movie Channel that will see the two outlets join a new $5, six-channel Heartland Package.

Dish will also add Hallmark Movie Channel to the satellite-TV provider's "Blockbuster @Home" subscription movie package that includes linear channels and streamed movies.

Hallmark's Bill Abbott

"We are very pleased to extend our relationship with Dish Network, a company that shares our same sensibilities for family-friendly entertainment," Bill Abbott, CEO of Crown Media Family Networks, said in a release. "Dishis an invaluable distribution partner, and we look forward to continuing to work with them to bring wholesome, family-centric programming to our audience."

The Heartland package, also announced today, is a $5 add-on tier Dish markets as family-friendly fare including "movies, classic TV series, inspirational concert specials, rural lifestyle content and more." Hallmark is at channel 185 and HMC is at 187. The other channels in it are GMC TV (188), PixL (388), RFD-TV (231) and, as of tomorrow, RFD spinoff Rural TV (232).

"Hallmark is an ideal programming provider for our Heartland Package, which gives our customers a choice for viewing family-oriented programming," Dave Shull, senior vice president of programming at Dish, said in the release. "We're confident Hallmark Channel and Hallmark Movie Channel will appeal to a large number of DISH viewers across America."

Hallmark Channel remains in Dish's America's Top 200 programming package, and Hallmark Channel and Hallmark Movie Channel remain in the America's Top 250 programming package.

Hallmark Channel is available to more than 87 million subscribers in the U.S. and Hallmark Movie Channel in more than 46 million homes, according to Crown.

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