Holland America Line will be a major sponsor of Travel Channel's upcoming
"Beach Week 2003."
That fifth annual programming stunt is slated for May 4 through May 10.
Travel said that the stunt will consist of 13 hourlong shows, eight of which
will be making their premiere on the network.
Ali Landry, who rose to fame a couple of years ago in a Doritos chips
commercial, will be this year's host; she'll also host two of the package's
specials, America's Best Beaches 2003 and World's Best Beaches 2003.